How Meta's New AI Ad Algorithm Works

You-focused copy persuades the person on your page and gives AI very little to quote. Why good copywriting can hide you, and the handful of sentences that fix it.

We ran the same arborist question four ways in ChatGPT and got four different answers from four different sources. What that means for a New Zealand business, and how to test your own in twenty minutes.

When someone asks ChatGPT or Google who to use in your town, the answer comes from somewhere. How to become quotable, starting with a proper Why Choose page.

Your website is the source of truth your Google profile mirrors. How to describe every service you sell so Google, customers and AI all understand you.

Reviews decide who Google shows and who AI recommends. A repeatable way to ask that fits how real jobs actually finish, without bribes, bursts or awkwardness.

Your primary category decides which local searches you can appear in at all. How categories work, how to choose them, and the one rule that keeps you safe.

Meta has revealed exactly how its AI ad engine decides what to show, to whom, and when, and what that means for your campaigns.

A practical guide to content creation: knowing your content's purpose, getting the SEO right, and promoting it so people actually see it.

Why a proper marketing strategy matters, and what it actually gives you: clarity on your core offer, and messaging that lands with the right people.

Five practical marketing tips for New Zealand law practices, and how a proper digital strategy helps you win the right clients.

Copywriting and content writing need different skills and a different mindset. Here's what separates them, and why your marketing probably needs both.

Thinking of running a Google Ads campaign? In this blog, we discuss common mistakes, and how a bespoke strategy can help you get real results with Google Ads.

AdWords can help grow your business. Click here to learn how to create an effective AdWords campaign on a small budget.

As Facebook users scroll through their newsfeeds on both desktop and phone, brands face an ever-evolving challenge of creating thumb-stopping content.

You don't have time or budget to waste on marketing that doesn't work. Ten practical ideas to help a small business grow.

The online marketing world can be daunting, so we love it when we find useful tools that make our job easier.

Ten free apps that cover design, organising and communication, so your marketing runs efficiently without costing you a thing.

Need help writing effective copy for your website? Read our blog for the top tips on copywriting that will grab the interest of your visitors.

Are you wondering if your business should be doing AdWords? Read our blog to learn more about the right way to do AdWords and digital marketing.

SEO is a long-term inbound marketing strategy that’s important for any modern business. Read our blog for tips on writing great SEO copy.

Need help writing effective copy for your website? Read our blog for the top tips on copywriting that will grab the interest of your visitors.

Does a content strategist have the same role as a copywriter? The answer is no! Learn more here

Are you in charge of the creative content for your business? Let us dispel five of the most common creative content marketing myths before they trip you up.

Find out how to choose a marketing agency that will help you find the best way to target your users and give you more time to focus on business operations.

With content marketing you’re not simply pitching your services. You’re providing truly relevant content to your prospects to help them solve their issues.

What is a Facebook ad funnel and how do you design one that converts? Find out in our latest blog post.

How to avoid 3 common pitfalls of online marketing and position your business for success

Effective web copy moves people to action by selling outcomes and value, not just products or prices. Read how in our blog.

Content marketing is a long-term strategy that builds your brand authority and provides value to your customers. Here’s how to get content marketing right.

Read our blog to find out the best way to market small businesses and use a range of marketing tactics to promote your services in your local community.

Thinking about the next marketing campaign for your B2B business? Confused? Then check out this article for the ins-and-outs of effective B2B marketing.