If you run a business, it’s likely you have to do some of your own marketing. This might be as simple as creating Facebook content or as in-depth as building a website. If you're creating content without the help of a professional graphic designer, it can be a challenge to make your content look consistent and professional. Whatever your marketing needs, this list of 10 of our favourite digital marketing apps and Chrome extensions is for you. These are the apps that will ensure efficiency with everything from design to organising to communication. And even better, they don’t cost a thing.
This Chrome extension is simple yet surprisingly handy. Page Ruler lets you measure pixel dimensions and positioning of any webpage element. This is useful for creating or recreating the look you want and keeping consistency throughout design elements. The ruler is a great tool for producing much tidier work, especially when you’re building your website.
Snip is a faster, easier way of taking screenshots – just click the snips and away you go.
The app has a feature that allows you to write or draw on the ‘snip’, which comes in handy for things like communicating edits to someone digitally, or showing your mum who lives 700 kilometres away where the ‘save’ button is.
Snip saves your screenshot image to your chosen file as a PNG, so you can insert it into documents, emails, social media, anywhere else that lets you add a picture. This app is a Windows feature, but if you are running on Mac there’s a similar version available in the App store.
Like Snip, Nimbus is used to take screenshots, but more specifically for web. The big benefit is that Nimbus allows you to capture shots of entire pages in one click. Similar to Snip, you can save the image as is or write and draw on it within the app. You’ll then have it saved as a PNG for later use, which is a major asset if you need to clearly explain specifics to web developers, designers, or clients.
Ever wanted to know what shade of blue the Google ‘G’ is? Or maybe you need the exact colour used on your webpage, but can’t get hold of your designer. Eye Dropper is a Chrome extension that allows you to pick, view, and copy colours from the web. Simply click the dropper on the colour you’re after and it will save to the app. It then shows you the colour formula in a range of formats so you can match it in any program you need.
Have you ever met a designer who can just look at a font and tell you what it is? Well, this is the more efficient (and less intimidating) app version.
WhatFont temporarily converts your cursor into a font detector that shows the name of a font as you hover over text. If you want to know specifics, simply click and it’ll show you the font family, style, weight, size, line height, and colour. This is super handy if you want to borrow another brand’s aesthetics (imitation is the sincerest form of flattery, after all) or if you’ve simply lost your style guide.
We’ve talked about Loom before in our Top 10 Apps to Market Your Business, but it’s so good it’s worth another mention. Loom can be used to create quick videos of your desktop as you use it. It’s great for creating walkthrough videos that you can then share or link to. We use it to provide advisory services to clients who can’t meet face-to-face, but it’s also great for communicating clear, concise instructions or for creating social media content.
Lasso – Bookmark Manager
Lasso wrangles selected pages to bookmark, helping you herd them efficiently either into folders or by searchable tags. Each bookmark is saved under a ‘card’ that gives a brief, editable visual and description of the page. The interface of the app is a much more user-friendly way of managing bookmarks, especially if you have so many saved you forget what they all are (or why the heck you saved them in the first place). The dashboard also allows you to invite individuals or ‘teams’ to access chosen bookmarks or folders.
Finding great stock images is key to creating good content. But if you have to post a lot of social media content this can get pricey if you’re paying $10 - $15 an image.
Enter Reshot: Reshot is a stock photo site that avoids cliché stock imagery.
Unlike the standard stock image libraries, the photos on Reshot reflect a photographer’s point of view. This means the photos are generally more interesting and higher quality than those on many other free stock photo sites. The site uses a simple license and terms that give you a lot of flexibility for using the photos.
Reshot photos are free, although you can also find photos for sale from Reshot partners. To browse the images or learn more, visit the website.
If you are uploading images to your website, app, or social platform, you need to compress them to a small file size so they don’t slow down your website. Web app TinyPNG is an online PNG conversion tool that does just that. It makes your PNG image files tiny – or at least tinier then they were. It does this by selectively decreasing the number of colours in the image, which in turn reduces the file size. The visual changes in the image are practically undetectable and it can preserve any transparency (i.e., if it’s a clear-cut logo). TinyPNG can even convert animated PNGs. Converted PNGs can be used on your platforms but will use much less bandwidth, meaning they will load much faster.
Crop Photo allows you to easily crop pictures without fiddling around with Adobe or other editing programs. Crop Photo features a bunch of templates designed to make cropping images for social media super easy, or you can use custom dimensions for your own projects (i.e., cutting an ex out of an otherwise great photo). You can then choose to save your image to your desktop, Facebook page, or Google Drive account.
So that’s our rundown of the 10 most useful marketing apps and extensions for digital marketing. Whether we are building a new website, creating digital content – or, let’s face it, just geeking out – we use at least one of these apps every day. For more great tools check out our previous blog Top 10 Apps to Market Your Business. And if you’ve got any projects that need a professional touch-reach out to us at Creative Content, we can help you to build your website, create great content and increase your online profile. Get in touch with us here.