Engineering company NZP Controls specialise in a highly technical and niche industry – asphalt control systems and water/wastewater pumps.
As leaders in their industry, N2P works with small, medium, and large-scale plants all over the world. They offer a full range of services from concept design and development to engineered implementation and after sales service.
Managing director Niki Johnstone explains it wasn’t cost effective for their business to employ a full-time marketing manager. He needed a consultant who could manage all aspects of marketing the business with a strategic approach.
“Theresa is our marketing department, and a very effective one at that. Having her on hand means I can stay involved with the day-to-day running of the business and not worry about the headache of marketing – I know we’re in good hands.”
A key deliverable of N2P’s immediate marketing strategy was the revamp of their website. Finding the right words was only part of the solution. Presenting the business visually was just as important. Theresa arranged and oversaw several photoshoots. The resulting images, which have been used not only on the website, but across multiple channels, showcase the business and team members as professional and approachable – helping build that all-important level of trust and approachability.
Another of N2P’s marketing tools is their DLE brochures. The existing brochure lacked structure and visual appeal. Using engaging copy, professional images, and a clear and concise structure, the new brochures convey the key messages and direct customers to a clear call to action.
One of the most valuable assets in any marketing toolkit is a current database. We created several databases for N2P for each of their customer segments, allowing them to send out targeted emails. This was critical to raising the brand and product awareness for their business.