Creative Content have taken joy in considering for you, this proposal. We hope you enjoy perusing it!
Based on our discussions so far, we have highlight three objectives that we want to achieve through this initial strategic phase of our engagement. Feel free to give feedback on whether these are your specific goals.
You have explained that you have three different client opportunities, women in business, wealth creation and 10x coaching. We need to pick a client segment and identify what their key messages will be.
What are your marketing channels, opportunities and tactics? We need to define what your marketing opportunities will be for your ideal customer profile.
Once we have the client, the message, and the marketing channels resolved we need to set some goals on what you would like to achieve and what it will take to get there.
The purpose of a strategy workshop is to be able to define what marketing activities we should be doing and why. It’s so we can be clear on what your objectives are and come up with a marketing plan and budget that will achieve that. It also provides us with a logic that we can agree is the best approach.
Working with you, we gather enough information for a brainstorm session, we then test some ideas and go deeper into some analysis and strategy for your business.
We will review your existing marketing materials ( such as your website, social media and service offers).
We will look at your website functionality as well as your analytics and social data for web traffic and interaction.
We will conduct an interview with you to understand the services you provide and what you do differently to your competition.
We will look at competitor sites to compare messaging and positioning so we get a sense of the offer in the market as your ideal customer would see it.
The outcome of this marketing strategy will be to pinpoint your brand position, and ensure that your messaging is crystal clear to the right audience and channels so we can create a marketing plan to achieve your objectives.
At Creative Content we help our clients to articulate their value proposition, identify their communication strategy and tell better stories.
We get to know your business, your industry, and your clients. Not just on the surface, but the stuff that matters. The stuff that will help us take your business to the next level.
When you work with us, you can trust that we’re invested in your business 100 percent. Your success is our success, and we take that seriously.
We keep it simple and easy. We are here to provide value, not increase your workload - so once you sign up, we can get delivering.